{"id":1585,"date":"2022-07-28T16:18:28","date_gmt":"2022-07-28T14:18:28","guid":{"rendered":"http:\/\/jackmorrell.co.uk\/jelena\/?page_id=1585"},"modified":"2024-04-17T10:51:57","modified_gmt":"2024-04-17T08:51:57","slug":"brief","status":"publish","type":"page","link":"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/multilingual-search-engine-marketing\/brief\/","title":{"rendered":"Briefing f\u00fcr ein erfolgreiches SEM-Projekt"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1585\" class=\"elementor elementor-1585\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37d4433d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37d4433d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2e109d\" data-id=\"1a2e109d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-334fed0 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"334fed0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Startseite<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Das kann ich<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/multilingual-search-engine-marketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEM-\u00dcbersetzungen (SEO &amp; SEA)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Briefing f\u00fcr ein erfolgreiches SEM-Projekt<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c5b96 elementor-widget elementor-widget-heading\" data-id=\"78c5b96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Briefing f\u00fcr ein erfolgreiches SEM-Projekt <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc3f404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc3f404\" data-element_type=\"section\" id=\"service-page\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271a7954\" data-id=\"271a7954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6edc03c0 elementor-widget elementor-widget-text-editor\" data-id=\"6edc03c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei einem Lokalisierungsprojekt f\u00fcr SEM ist es ausschlaggebend, dass der \u00dcbersetzer alle relevanten Informationen zu deinem Unternehmen, den Produkten oder Dienstleistungen und \u00fcber die Zielgruppe erh\u00e4lt, damit die Inhalte auch im Deutschen ihren Zweck erf\u00fcllen: Interessenten sowie bestehende Kunden \u00fcberzeugen, die Bekanntheit deiner Marke steigern und mehr Umsatz einbringen. Ben\u00f6tigst du eine Keyword-Liste auf Deutsch, m\u00f6chtest du bestehende Inhalte optimieren, eine neue Website launchen, planst du eine PPC-Kampagne \u2026?<\/p><p>Detaillierte Informationen zu den folgenden Punkten sind f\u00fcr das Briefing wichtig:<\/p><h4>1. Bestehende Inhalte<\/h4><p>Vermarktest du bereits Produkte oder Dienstleistungen in Deutschland? Wenn ja, verf\u00fcgst du \u00fcber SEM-Material wie eine Keyword-Liste, SEO-optimierte Inhalte, fr\u00fchere Google Ads-Kampagnen usw.?<\/p><h4>2. Projektziel<\/h4><p>Was m\u00f6chtest du erreichen? F\u00fcr welche Suchmaschine ben\u00f6tigst du die Keywords oder Textoptimierung? Laut Statista* ist Google mit mehr als 90 % die meistgenutzte Suchmaschine in Deutschland. Gefolgt von Bing (18 %)*, Yahoo (12 %)* und DuckDuckGo (9 %)*. Wenn du allerdings deine Produktbeschreibungen f\u00fcr Amazon optimieren m\u00f6chtest, muss zuerst recherchiert werden, welche W\u00f6rter die Deutschen in die Amazon-Suchleiste eingeben, denn das kann sich teilweise sehr von Google-Suchen unterscheiden.<\/p><p>*Quelle: https:\/\/www.statista.com, gepr\u00fcft am 24. Februar 2022.<\/p><h4>3. Beschreibung von Produkten oder Dienstleistungen<\/h4><p>Das Briefing sollte eine detaillierte Beschreibung der Produkte oder Dienstleistungen enthalten. Auch Produktbilder und Links zu bestehenden Inhalten sind n\u00fctzlich. F\u00fcr \u00dcbersetzer ist es wichtig, bestens mit dem Unternehmen und seinen Produkten oder Dienstleistungen vertraut zu sein, bevor sie mit der \u00dcbersetzung von Texten f\u00fcr SEM beginnen.<\/p><h4>4. Markenidentit\u00e4t<\/h4><p>Beschreibe deine Markenidentit\u00e4t. Wie definierst du die Identit\u00e4t deines Unternehmens? Wodurch unterscheidet sich dein Unternehmen von anderen? Wie m\u00f6chtest du der deutschen Zielgruppe dein Unternehmen und deine Produkte oder deine Dienstleistungen pr\u00e4sentieren?<\/p><h4>5. Markenstimme<\/h4><p>Erkl\u00e4re, wie du die \u201ePers\u00f6nlichkeit\u201c deiner Marke vermitteln m\u00f6chtest und wie sie von der Zielgruppe wahrgenommen werden soll: optimistisch, freundlich, inspirierend, verspielt, intelligent, witzig, locker oder eher ernst, kraftvoll, selbstsicher, gesch\u00e4ftlich usw. Willst du dein deutsches Zielpublikum mir \u201eSie\u201c oder mit \u201edu\u201c ansprechen? Insbesondere die Entscheidung zu duzen oder zu siezen f\u00e4llt derzeit oft nicht leicht, denn hierauf gibt es keine allgemeing\u00fcltige Antwort. \u201eDu\u201c ist zwar auf dem Vormarsch, ist aber deswegen l\u00e4ngst nicht f\u00fcr alle Unternehmen geeignet. Viele Aspekte spielen eine Rolle: Zielgruppe, Markenstimme usw.<\/p><h4>6. Zielgruppe<\/h4><p>Es ist wichtig, dir im Voraus ein klares Bild deiner Zielgruppe zu machen: Beispielsweise k\u00f6nnen die Schl\u00fcsselw\u00f6rter und Formulierungen f\u00fcr Unternehmenskunden (B2B) ganz anders sein als die f\u00fcr Privatkunden (B2C). Nur attraktive Texte f\u00fcr das richtige Zielpublikum steigern den Umsatz.<\/p><h4>7. Zielmarkt<\/h4><p>Warum hast du dich f\u00fcr den deutschen Markt entschieden und welche Erwartungen hast du? Teile s\u00e4mtliche marktspezifische Informationen mit, die einen Einfluss auf die Lokalisierung der Texte f\u00fcr SEM haben k\u00f6nnen. Zum Beispiel: Wer sind deine gr\u00f6\u00dften Konkurrenten auf dem deutschen Markt? Wenn m\u00f6glich, nenne mir bitte mindestens drei relevante Konkurrenten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54784a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54784a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53aadefb\" data-id=\"53aadefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c478707 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c478707\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7f7a3c3\" data-id=\"7f7a3c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3266d39b elementor-widget elementor-widget-image\" data-id=\"3266d39b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg\" class=\"attachment-medium_large size-medium_large wp-image-111\" alt=\"Jelena Morgan\" srcset=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg 200w, https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dc497a2\" data-id=\"7dc497a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b7fee7 elementor-widget elementor-widget-heading\" data-id=\"46b7fee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hallo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ac3a6 elementor-widget elementor-widget-text-editor\" data-id=\"1b8ac3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn du mich kontaktieren m\u00f6chtest, sende mir einfach eine Nachricht \u00fcber das Webformular oder schreib mir eine E-Mail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-13d8da88\" data-id=\"13d8da88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7028bf73 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7028bf73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/de\/jelena\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NACHRICHT SENDEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c067499 elementor-widget elementor-widget-text-editor\" data-id=\"3c067499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Oder E-Mail schreiben an:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f62950 elementor-widget elementor-widget-text-editor\" data-id=\"62f62950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline\">info@jelenamorgan.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Home What I offer Multilingual SEM, SEO &#038; SEA Multilingual SEM Brief Brief for Successful SEM Localisation For translators, the essence of SEM localization projects is to understand your company, the product or service you want to market, and the target audience, so that they can deliver the content that will meet your needs, seduce [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":778,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1585","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multilingual SEM Brief - Jelena Morgan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/multilingual-search-engine-marketing\/brief\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multilingual SEM Brief - Jelena Morgan\" \/>\n<meta property=\"og:description\" content=\"Home What I offer Multilingual SEM, SEO 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