{"id":778,"date":"2022-05-11T16:24:06","date_gmt":"2022-05-11T14:24:06","guid":{"rendered":"http:\/\/jackmorrell.co.uk\/jelena\/?page_id=778"},"modified":"2024-04-05T17:02:25","modified_gmt":"2024-04-05T15:02:25","slug":"multilingual-search-engine-marketing","status":"publish","type":"page","link":"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/multilingual-search-engine-marketing\/","title":{"rendered":"SEM-\u00dcbersetzungen (SEO &amp; SEA)"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"778\" class=\"elementor elementor-778\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b83daa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b83daa8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aa9b559\" data-id=\"4aa9b559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f60406 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"38f60406\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Startseite<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Das kann ich<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEM-\u00dcbersetzungen (SEO &amp; SEA)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59726cc1 elementor-widget elementor-widget-heading\" data-id=\"59726cc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SEM-\u00dcbersetzungen (SEO &amp; SEA)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc3f404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc3f404\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271a7954\" data-id=\"271a7954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6edc03c0 elementor-widget elementor-widget-text-editor\" data-id=\"6edc03c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ausgangspunkt von SEM-Projekten ist eine aktualisierte, an den deutschen Markt angepasste Keyword-Liste (w\u00f6rtliche \u00dcbersetzungen von bestehenden Suchwortlisten in der Ausgangssprache erzielen in der Regel nicht die gew\u00fcnschte Wirkung). Des Weiteren ist es sinnvoll, eine Liste mit negativen Keywords bzw. unerw\u00fcnschten Suchbegriffen zu erstellen (Keyword-Blacklist oder Negativ Matches). Diese \u201eausschlie\u00dfenden Keywords\u201c k\u00f6nnen verhindern, dass bestimmte, unerw\u00fcnschte Suchanfragen auf deine Anzeige verlinkt werden. Die Lokalisierung der kompletten SEM-Kampagne ist ausschlaggebend, um das volle Potenzial aus dem Suchmaschinenmarketing auszusch\u00f6pfen. Dabei sind viele Details zu beachten, wie z. B. die Zeichenbegrenzung bei Google Ads: maximal 30 Zeichen f\u00fcr die Titel und 90 Zeichen f\u00fcr die Beschreibungen. (Die Zeichen werden jeweils inklusive Leer- und Sonderzeichen gez\u00e4hlt). Das Zeichenlimit bei SEM-\u00dcbersetzungen einzuhalten ist oft eine verzwickte Angelegenheit, denn deutsche S\u00e4tze im Vergleich mit den meisten anderen Sprachen \u2013 insbesondere Englisch \u2013 sind wesentlich l\u00e4nger. Deshalb m\u00fcssen bei der \u00dcbersetzung von Suchmaschinenwerbung oft W\u00f6rter ausgelassen werden, um die vorgeschriebene Begrenzung nicht zu \u00fcberschreiten. Dann gilt zu entscheiden, ob du Suchmaschinenoptimierung (SEO) bevorzugst, um organisch auf den oberen Pl\u00e4tzen der Suchergebnisseiten zu erscheinen, oder ob Suchmaschinenwerbung (SEA) sinnvoller f\u00fcr dein Projekt ist, um dich durch bezahlte Pay-per-Click-Anzeigen (PPC) von der Konkurrenz abzuheben.<\/p><p>Es ist sehr wichtig, den Inhalt an den deutschen Markt anzupassen, um das gleiche Ergebnis zu erzielen wie der Ausgangstext auf dem lokalen Markt. Das gilt f\u00fcr jeden SEM-Inhalt, z. B. Snippets - der Titel, die URL und die Beschreibung deines Internetauftritts, die auf den Suchmaschinenergebnisseiten (SERP) zu sehen sind, d. h. den Seiten, die von den Suchmaschinen als Antwort auf eine Suchanfrage eines Nutzers angezeigt werden.<\/p><p>F\u00fcr erfolgreiche SEM-\u00dcbersetzungen ist es wichtig, ein umfassendes Briefing zu erstellen.<\/p><p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0482ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0482ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a42a41\" data-id=\"5a42a41\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407538c elementor-widget elementor-widget-text-editor\" data-id=\"407538c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Der erste Schritt deines Lokalisierungsprojekts besteht darin, ein Projekt-Briefing zu erstellen und dir Gedanken zu den Eckdaten zu machen.<\/strong><\/p><p>Folgende Informationen k\u00f6nnen n\u00fctzlich sein:<\/p><ul><li>Geplantes Anfangs- und Enddatum des Projekts.<\/li><li>Abh\u00e4ngigkeiten des Projekts \u2013 beispielsweise das Datum einer Produkteinf\u00fchrung, einer geplanten Google Ads Kampagne, Firmenjubil\u00e4en usw.<\/li><li>Zust\u00e4ndige Person, die nach Projektbeginn bei Fragen kontaktiert werden kann.<\/li><li>In welcher Sprache soll die Projektkommunikation stattfinden, in Deutsch, Englisch oder Spanisch?<\/li><li>Welcher Kommunikationskanal eignet sich am besten: E-Mail, Skype usw.?<\/li><li>Handelt es sich um einen Markteintritt oder verf\u00fcgt das Unternehmen bereits \u00fcber deutsche Kunden, deutsche Versionen der Marketingmaterialien, Keyword-Listen, Glossaren usw., die in Betracht gezogen werden sollten?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded7ce7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ded7ce7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/multilingual-search-engine-marketing\/brief\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Briefing erstellen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54784a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54784a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53aadefb\" data-id=\"53aadefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c478707 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c478707\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7f7a3c3\" data-id=\"7f7a3c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3266d39b elementor-widget elementor-widget-image\" data-id=\"3266d39b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg\" class=\"attachment-medium_large size-medium_large wp-image-111\" alt=\"Jelena Morgan\" srcset=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg 200w, https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dc497a2\" data-id=\"7dc497a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b7fee7 elementor-widget elementor-widget-heading\" data-id=\"46b7fee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hallo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ac3a6 elementor-widget elementor-widget-text-editor\" data-id=\"1b8ac3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn du mich kontaktieren m\u00f6chtest, sende mir einfach eine Nachricht \u00fcber das Webformular oder schreib mir eine E-Mail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-13d8da88\" data-id=\"13d8da88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7028bf73 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7028bf73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/de\/jelena\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NACHRICHT SENDEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c067499 elementor-widget elementor-widget-text-editor\" data-id=\"3c067499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Oder E-Mail schreiben an:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f62950 elementor-widget elementor-widget-text-editor\" data-id=\"62f62950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline\">info@jelenamorgan.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Home What I offer Multilingual SEM, SEO &#038; SEA If you are planning to do search engine marketing (SEM) to increase search engine visibility to attract German clients, you first need to have an up-to-date keyword list in German. The list has to be created with dedicated keyword research \u2013 a word-for-word translation of your [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":76,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-778","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multilingual SEM, SEO &amp; SEA - Jelena Morgan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/multilingual-search-engine-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multilingual SEM, SEO &amp; SEA - Jelena Morgan\" \/>\n<meta property=\"og:description\" content=\"Home What I offer Multilingual SEM, SEO &#038; SEA If you are planning to do search engine marketing (SEM) to increase search engine visibility to attract German clients, you first need to have an up-to-date keyword list in German. 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