{"id":824,"date":"2022-05-19T12:24:11","date_gmt":"2022-05-19T10:24:11","guid":{"rendered":"http:\/\/jackmorrell.co.uk\/jelena\/?page_id=824"},"modified":"2024-04-15T16:24:42","modified_gmt":"2024-04-15T14:24:42","slug":"brief","status":"publish","type":"page","link":"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/translation-ux-design\/brief\/","title":{"rendered":"Translation for UX Design Brief"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"824\" class=\"elementor elementor-824\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eac98d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eac98d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40f60843\" data-id=\"40f60843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df3f5e6 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4df3f5e6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Startseite<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Das kann ich<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/translation-ux-design\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UX-\u00dcbersetzungen<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Briefing f\u00fcr ein erfolgreiches Trankreationsprojekt<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c5b96 elementor-widget elementor-widget-heading\" data-id=\"78c5b96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Briefing f\u00fcr ein erfolgreiches Trankreationsprojekt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc3f404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc3f404\" data-element_type=\"section\" id=\"service-page\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271a7954\" data-id=\"271a7954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6edc03c0 elementor-widget elementor-widget-text-editor\" data-id=\"6edc03c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei einem mehrsprachigen UX-Projekt ist es ausschlaggebend, dass der \u00dcbersetzer alle relevanten Informationen zu deinem Unternehmen, den Produkten oder Dienstleistungen und \u00fcber die Zielgruppe erh\u00e4lt.<\/p><p>Folgende Informationen sollten im Briefing angegeben werden:<\/p><h4>1. Projektziel<\/h4><p>Erkl\u00e4re, was du tun m\u00f6chtest, wie du es tun m\u00f6chtest und warum du dieses Projekt starten m\u00f6chtest.<\/p><h4>2. Markenidentit\u00e4t<\/h4><p>Beschreibe deine Markenidentit\u00e4t. Wie definierst du dein Unternehmen? Wodurch unterscheidet sich dein Unternehmen von anderen? Wie m\u00f6chtest du der deutschen Zielgruppe dein Unternehmen und dein Produkt oder deine Dienstleistungen pr\u00e4sentieren? Denke daran, dass deine Marke die Identit\u00e4t deines Unternehmens beschreibt und es entscheidend ist, die richtigen Kommunikationsans\u00e4tze zu w\u00e4hlen und die Inhaltsstrategie sorgf\u00e4ltig zu planen. Die Markenidentit\u00e4t bildet den Rahmen der Story, die das Unternehmen seinen Kunden \u00fcber die Produkte oder Dienstleistungen erz\u00e4hlt \u2013 ein Leitmotiv, das f\u00fcr Wiedererkennungswert auf dem neuen Markt sorgt.<\/p><h4>3. Markenstimme<\/h4><p>Ein weiterer wichtiger Aspekt ist die Gestaltung einer vertrauensvollen Stimme f\u00fcr deine Marke. Damit die Markenstimme \u2013 auch Brandvoice genannt \u2013 die gleiche Wirkung wie in der Ausgangssprache erzielt, kann der Kommunikationsstil ganz anders ausfallen. Zu den Fragen, die im Voraus zu kl\u00e4ren sind, z\u00e4hlen zum Beispiel, ob die Leser mit \u201edu\u201c oder \u201eSie\u201c angesprochen werden sollen. Kommen neutral formulierte Texte infrage? Soll auf gendergerechte Formulierung geachtet werden? Wenn ja, sollen Genderzeichen verwendet werden und welche? Insbesondere die Entscheidung zu duzen oder zu siezen f\u00e4llt derzeit oft nicht leicht, denn hierauf gibt es keine allgemeing\u00fcltige Antwort: Viele Aspekte spielen eine Rolle: Zielgruppe, Markenstimme, Kommunikationskanal usw.<\/p><p>Denke \u00fcber deine Markenstimme nach und \u00fcberlege, wie du die \u201ePers\u00f6nlichkeit\u201c deiner Marke vermitteln m\u00f6chtest und wie sie von der Zielgruppe wahrgenommen werden soll: ernst, kraftvoll, selbstsicher, gesch\u00e4ftlich oder eher optimistisch, freundlich, inspirierend, verspielt, intelligent, witzig, locker usw.<\/p><h4>4. Zielgruppe<\/h4><p>Es ist wichtig, im Voraus zu wissen, an wen du verkaufen m\u00f6chtest und welche Eigenschaften deine Zielgruppe hat: Dabei sind Merkmale wie Geschlecht, Alter, Einkommen oder Wohnort genauso wichtig wie W\u00fcnsche, Probleme oder Bed\u00fcrfnisse. Werden diese Aspekte missachtet, verlieren die Leads m\u00f6glicherweise schnell das Interesse und wechseln eventuell zu einem Konkurrenten, der eine bessere Benutzererfahrung bietet. Bei der Zielgruppenanalyse und der Erstellung des Zielgruppenprofils ist es erforderlich, alle oben genannte Merkmale miteinzubeziehen. Eine Zielgruppenbeschreibung wie: \u201eDeutsche Nutzer, die unsere Website besuchen.\u201c ist keine Hilfe f\u00fcr eine effiziente Lokalisierung.<\/p><h4>5. Zielmarkt<\/h4><p>Warum hast du dich f\u00fcr den deutschen Markt entschieden und welche Erwartungen hast du? Teile s\u00e4mtliche marktspezifische Informationen mit, die einen Einfluss auf die lokalisierten Texte in Deutsch haben: Gibt es rechtliche Aspekte oder bestimmte Compliance-Anforderungen, die ber\u00fccksichtigt werden sollten? D\u00fcrfen bestimmte Formulierungen nicht angewendet werden? Ist das Unternehmen auf dem deutschen Markt dazu verpflichtet, spezifische Informationen \u00fcber bestimmte Produkte anzugeben? Bitte beachte, dass die Inhalte in der Ausgangssprache oft nicht die Anforderungen anderer M\u00e4rkte erf\u00fcllen. In puncto Zielmarkt ist es au\u00dferdem gut zu wissen, wer deine gr\u00f6\u00dften Konkurrenten sind. Wenn m\u00f6glich, gib im Briefing mindestens drei relevante Konkurrenten an.<\/p><h4>6. Detaillierte Beschreibung von Produkten oder Dienstleistungen<\/h4><p>Je detaillierter die Beschreibung der Produkte oder Dienstleistungen, umso besser kann das Nutzererlebnis angepasst werden.  F\u00fcr eine effiziente \u00dcbersetzung von UX-Texten sind Links zu den Seiten, auf denen das Design erstellt wird, notwendig, und es ist hilfreich, einen \"Copy Playground\" zu haben, auf dem der \u00dcbersetzer pr\u00fcfen kann, wie der Text in der Zielsprache in das Design passt. Bedenke, dass W\u00f6rter und S\u00e4tze in verschiedenen Sprachen ganz unterschiedliche L\u00e4ngen haben k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54784a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54784a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53aadefb\" data-id=\"53aadefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c478707 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c478707\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7f7a3c3\" data-id=\"7f7a3c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3266d39b elementor-widget elementor-widget-image\" data-id=\"3266d39b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg\" class=\"attachment-medium_large size-medium_large wp-image-111\" alt=\"Jelena Morgan\" srcset=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg 200w, https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dc497a2\" data-id=\"7dc497a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b7fee7 elementor-widget elementor-widget-heading\" data-id=\"46b7fee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hallo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ac3a6 elementor-widget elementor-widget-text-editor\" data-id=\"1b8ac3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn du mich kontaktieren m\u00f6chtest, sende mir einfach eine Nachricht \u00fcber das Webformular oder schreib mir eine E-Mail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-13d8da88\" data-id=\"13d8da88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7028bf73 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7028bf73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/de\/jelena\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NACHRICHT SENDEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c067499 elementor-widget elementor-widget-text-editor\" data-id=\"3c067499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Oder E-Mail schreiben an:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f62950 elementor-widget elementor-widget-text-editor\" data-id=\"62f62950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline\">info@jelenamorgan.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Home What I offer Translation for UX design Translation for UX design Brief Brief for a Successful UX Translation Project Before starting a UX translation project, the translators must have a comprehensive understanding of your company, the products or services you are marketing, and the target audience. To get the big picture, detailed information about [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":770,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-824","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Translation for UX Design Brief - Jelena Morgan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jelenamorgan.com\/de\/sprachdienstleistungen\/translation-ux-design\/brief\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Translation for UX Design Brief - Jelena Morgan\" \/>\n<meta property=\"og:description\" content=\"Home What I offer Translation for UX design Translation for UX design Brief Brief for a Successful UX Translation Project Before starting a UX translation project, the translators must have a comprehensive understanding of your company, the products or services you are marketing, and the target audience. 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