{"id":1585,"date":"2022-07-28T16:18:28","date_gmt":"2022-07-28T14:18:28","guid":{"rendered":"http:\/\/jackmorrell.co.uk\/jelena\/?page_id=1585"},"modified":"2024-04-17T10:51:57","modified_gmt":"2024-04-17T08:51:57","slug":"brief","status":"publish","type":"page","link":"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/multilingual-search-engine-marketing\/brief\/","title":{"rendered":"Briefing para un proyecto de SEM multiling\u00fce"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1585\" class=\"elementor elementor-1585\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37d4433d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37d4433d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2e109d\" data-id=\"1a2e109d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-334fed0 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"334fed0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inicio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Esto me da bien<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/multilingual-search-engine-marketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEM, SEO &amp; SEA multiling\u00fce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Briefing para un proyecto de SEM multiling\u00fce<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c5b96 elementor-widget elementor-widget-heading\" data-id=\"78c5b96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo se elabora un briefing para un proyecto de SEM multiling\u00fce? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc3f404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc3f404\" data-element_type=\"section\" id=\"service-page\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271a7954\" data-id=\"271a7954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6edc03c0 elementor-widget elementor-widget-text-editor\" data-id=\"6edc03c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para los traductores, la esencia de los proyectos de localizaci\u00f3n de textos para SEM es conocer tu empresa, los productos o servicios que quieres comercializar y el p\u00fablico objetivo, para poder ofrecer el contenido que seduzca a prospectos y clientes y proporcione o supere el ROI que esperas. \u00bfNecesitas una lista de palabras clave en alem\u00e1n, quieres optimizar contenidos existentes, est\u00e1 creando una nueva p\u00e1gina web, tal vez planea lanzar una campa\u00f1a de PPC, etc.?<\/p><p>Para el briefing, informaci\u00f3n detallada sobre los siguientes puntos es \u00fatil:<\/p><h4>1. Contenido existente<\/h4><p>\u00bfVendes ya productos o servicios en Alemania? \u00bfSe trata de tu primer proyecto SEM para el mercado alem\u00e1n o ya dispones de material SEM como una lista de palabras clave, contenido optimizado para SEO, campa\u00f1as anteriores de Google Ads, etc.?<\/p><h4>2. Objetivo del proyecto<\/h4><p>\u00bfQu\u00e9 quiere conseguir? \u00bfPara qu\u00e9 motor de b\u00fasqueda necesita las palabras clave o quieres optimizar los textos? Seg\u00fan Statista*, Google, con m\u00e1s del 90%, es el motor de b\u00fasqueda m\u00e1s utilizado en Alemania. Le siguen Bing (18 %)*, Yahoo (12 %)* y DuckDuckGo (9 %)*. Pero si quieres optimizar la descripci\u00f3n de tu producto para Amazon, necesitas saber qu\u00e9 escriben los alemanes en la barra de b\u00fasqueda de Amazon, que puede ser diferente de las b\u00fasquedas en Google.<\/p><p>*Fuente: https:\/\/www.statista.com revisado el 24 de febrero de 2022.<\/p><h4>3. Producto o servicio<\/h4><p>Proporcione una descripci\u00f3n detallada de los productos o servicios. Esto es necesario para entenderlos muy bien antes de empezar con la localizaci\u00f3n de una campa\u00f1a SEM.<\/p><h4>4. Identidad de marca<\/h4><p>Describa su identidad de marca. \u00bfC\u00f3mo defines tu empresa? \u00bfQu\u00e9 la hace diferente? \u00bfC\u00f3mo quiere presentarla y presentar tus productos o servicios al p\u00fablico objetivo alem\u00e1n?<\/p><h4>5. Voz y tono de marca<\/h4><p>\u00bfQuiere dar una imagen seria, segura, empresarial, o prefiere ser juguet\u00f3n, desenfadado, ingenioso, creativo, fuerte, glamuroso, atractivo, etc.? \u00bfVas a dirigirte al p\u00fablico alem\u00e1n con el formal Sie o con el informal du? Esta es una pregunta delicada: en el marketing alem\u00e1n, est\u00e1n en plena transici\u00f3n del Sie al du, as\u00ed que no hay una respuesta \u00fanica para todos y la decisi\u00f3n depende en gran medida de la tonalidad de la empresa y de los grupos destinatarios.<\/p><h4>6. P\u00fablico objetivo<\/h4><p>Es muy importante hacerse una idea clara del p\u00fablico al que se quiere llegar: la redacci\u00f3n y las palabras clave para los clientes particulares pueden ser muy distintas de las de los clientes corporativos. Se trata de encontrar las palabras adecuadas para atraer al p\u00fablico deseado que te har\u00e1 ganar dinero.<\/p><h4>7. Mercado meta<\/h4><p>\u00bfPor qu\u00e9 has elegido el mercado alem\u00e1n y cu\u00e1les son sus expectativas? Comparta cualquier informaci\u00f3n espec\u00edfica del mercado que pueda tener un impacto en SEM. \u00bfQui\u00e9n es su competencia m\u00e1s fuerte en el mercado alem\u00e1n? Si es posible, nombre al menos tres empresas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54784a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54784a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53aadefb\" data-id=\"53aadefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c478707 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c478707\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7f7a3c3\" data-id=\"7f7a3c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3266d39b elementor-widget elementor-widget-image\" data-id=\"3266d39b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg\" class=\"attachment-medium_large size-medium_large wp-image-111\" alt=\"Jelena Morgan\" srcset=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg 200w, https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dc497a2\" data-id=\"7dc497a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b7fee7 elementor-widget elementor-widget-heading\" data-id=\"46b7fee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00a1Hola!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ac3a6 elementor-widget elementor-widget-text-editor\" data-id=\"1b8ac3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si quieres contactarme, me puedes mandar un mensaje usando el formulario de contacto o escribir directamente un correo electr\u00f3nico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-13d8da88\" data-id=\"13d8da88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7028bf73 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7028bf73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/es\/jelena\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MANDAR UN MENSAJE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c067499 elementor-widget elementor-widget-text-editor\" data-id=\"3c067499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>O env\u00eda un e-mail a:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f62950 elementor-widget elementor-widget-text-editor\" data-id=\"62f62950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline\">info@jelenamorgan.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Home What I offer Multilingual SEM, SEO &#038; SEA Multilingual SEM Brief Brief for Successful SEM Localisation For translators, the essence of SEM localization projects is to understand your company, the product or service you want to market, and the target audience, so that they can deliver the content that will meet your needs, seduce [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":778,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1585","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multilingual SEM Brief - Jelena Morgan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/multilingual-search-engine-marketing\/brief\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multilingual SEM Brief - Jelena Morgan\" \/>\n<meta property=\"og:description\" content=\"Home What I offer Multilingual SEM, SEO 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