{"id":762,"date":"2022-05-11T16:17:50","date_gmt":"2022-05-11T14:17:50","guid":{"rendered":"http:\/\/jackmorrell.co.uk\/jelena\/?page_id=762"},"modified":"2024-04-05T16:14:04","modified_gmt":"2024-04-05T14:14:04","slug":"website-app-localization","status":"publish","type":"page","link":"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/website-app-localization\/","title":{"rendered":"Localizaci\u00f3n de p\u00e1ginas webs, e-commerce y apps"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"762\" class=\"elementor elementor-762\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-372185f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372185f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32893344\" data-id=\"32893344\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10cb6b5c elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"10cb6b5c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inicio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Esto me da bien<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Localizaci\u00f3n de p\u00e1ginas webs y apps<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fc9b27 elementor-widget elementor-widget-heading\" data-id=\"67fc9b27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Localizaci\u00f3n de p\u00e1ginas webs, e-commerce y apps<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc3f404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc3f404\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271a7954\" data-id=\"271a7954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6edc03c0 elementor-widget elementor-widget-text-editor\" data-id=\"6edc03c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La localizaci\u00f3n de p\u00e1ginas webs, tiendas online y apps es el proceso para personalizar tus contenidos digitales para el p\u00fablico german\u00f3fono. Traduciendo tu p\u00e1gina web, tu comercio electr\u00f3nico o tu app al idioma de tu p\u00fablico objetivo, puede ayudarte a generar m\u00e1s tr\u00e1fico, animar a m\u00e1s personas a descargar tu app y convertir m\u00e1s personas que hayan mostrado inter\u00e9s en tu marca en clientes fieles. Resumiendo, puede ser clave para ganar m\u00e1s dinero y a la vez crear una s\u00f3lida conciencia de marca en el mercado alem\u00e1n.<\/p><p>Muchas veces contenidos digitales no se traducen al alem\u00e1n con el argumento que un alto porcentaje de alemanes hablan bien ingl\u00e9s, as\u00ed que teniendo la versi\u00f3n en ese idioma es m\u00e1s que suficiente. Pero esto no es del todo cierto: a tu grupo objetivo germanohablante le atrae mucho m\u00e1s las p\u00e1ginas webs y apps que ofrecen una versi\u00f3n en su lengua materna, aunque hablen ingl\u00e9s. Y obviamente tambi\u00e9n tiene muchas ventajas bajo un punto de vista de SEO, porque las b\u00fasquedas l\u00f3gicamente se hacen mayoritariamente en alem\u00e1n.<\/p><p>Todos los proyectos de localizaci\u00f3n exitosos comienzan con la redacci\u00f3n de un briefing, que contiene la informaci\u00f3n necesaria para transmitir el mensaje de marketing en alem\u00e1n y enfocar el p\u00fablico objetivo deseado. Tambi\u00e9n suele ser muy fructuoso hablar sobre el proyecto en una reuni\u00f3n online o en una llamada telef\u00f3nica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-468b94b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"468b94b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abca2f2\" data-id=\"abca2f2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2541d elementor-widget elementor-widget-text-editor\" data-id=\"1c2541d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Antes de pedir una cita para una reuni\u00f3n online o una llamada telef\u00f3nica, es recomendable que creas el briefing para tu proyecto.<\/strong><\/p><p>Informaci\u00f3n que deber\u00edas tener a mano para hablar sobre tu proyecto:<\/p><ul><li>Las fechas previstas para el comienzo y la entrega del proyecto.<\/li><li>Dependencias del proyecto: Por ejemplo, la fecha del lanzamiento de un producto nuevo, una campa\u00f1a de Google Ads que ya est\u00e1 planificada, aniversarios de tu empresa, etc.<\/li><li>\u00bfQui\u00e9n va a ser la persona de contacto que pueda contestar a las preguntas que podr\u00edan surgir durante el proyecto?<\/li><li>\u00bfToda la comunicaci\u00f3n con tu empresa debe ser en espa\u00f1ol?<\/li><li>\u00bfQu\u00e9 canal prefieres para la comunicaci\u00f3n: correo electr\u00f3nico, Skype, etc.?<\/li><li>\u00bfEs la primera vez que entras en el mercado alem\u00e1n o tu empresa ya trabaja con clientes all\u00ed y dispone de materiales de marketing en alem\u00e1n, listas de palabras claves actualizadas, glosarios, gu\u00edas de estilo, etc. que se deben de tener en cuenta?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02eb5b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"02eb5b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/website-app-localization\/brief\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Crear tu briefing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54784a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54784a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53aadefb\" data-id=\"53aadefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c478707 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c478707\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7f7a3c3\" data-id=\"7f7a3c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3266d39b elementor-widget elementor-widget-image\" data-id=\"3266d39b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg\" class=\"attachment-medium_large size-medium_large wp-image-111\" alt=\"Jelena Morgan\" srcset=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg 200w, https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dc497a2\" data-id=\"7dc497a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b7fee7 elementor-widget elementor-widget-heading\" data-id=\"46b7fee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00a1Hola!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ac3a6 elementor-widget elementor-widget-text-editor\" data-id=\"1b8ac3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si quieres contactarme, me puedes mandar un mensaje usando el formulario de contacto o escribir directamente un correo electr\u00f3nico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-13d8da88\" data-id=\"13d8da88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7028bf73 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7028bf73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/es\/jelena\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MANDAR UN MENSAJE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c067499 elementor-widget elementor-widget-text-editor\" data-id=\"3c067499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>O env\u00eda un e-mail a:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f62950 elementor-widget elementor-widget-text-editor\" data-id=\"62f62950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline\">info@jelenamorgan.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Home What I offer Web &#038; App Localization Website, e-commerce, and mobile app localization is the process of customising your digital content for German-speaking customers. 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