{"id":799,"date":"2022-05-16T17:21:51","date_gmt":"2022-05-16T15:21:51","guid":{"rendered":"http:\/\/jackmorrell.co.uk\/jelena\/?page_id=799"},"modified":"2024-04-17T10:51:26","modified_gmt":"2024-04-17T08:51:26","slug":"brief","status":"publish","type":"page","link":"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/transcreation\/brief\/","title":{"rendered":"Briefing para un proyecto de transcreaci\u00f3n"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"799\" class=\"elementor elementor-799\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37d4433d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37d4433d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2e109d\" data-id=\"1a2e109d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-334fed0 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"334fed0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inicio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Esto me da bien<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/transcreation\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Transcreaci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Briefing para un proyecto de transcreaci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c5b96 elementor-widget elementor-widget-heading\" data-id=\"78c5b96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo se elabora un briefing para un proyecto de transcreaci\u00f3n?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc3f404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc3f404\" data-element_type=\"section\" id=\"service-page\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271a7954\" data-id=\"271a7954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6edc03c0 elementor-widget elementor-widget-text-editor\" data-id=\"6edc03c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un proyecto de transcreaci\u00f3n es esencial, que el traductor conozca bien tu empresa, los productos o servicios que vendes y tu p\u00fablico objetivo, para poder adaptar los contenidos en alem\u00e1n, de tal forma que cumplan sus prop\u00f3sitos: captar clientes nuevos, seducir a clientes, generar notoriedad de marca y aumentar tus beneficios.<\/p><p>Para obtener una imagen clara de tu empresa, la siguiente informaci\u00f3n puede ser de mucha ayuda:<\/p><h4>1. Objetivo del proyecto<\/h4><p>\u00bfQu\u00e9 quieres conseguir con este proyecto? \u00bfSe trata de una entrada en el mercado alem\u00e1n, quieres crear una versi\u00f3n en alem\u00e1n de tu p\u00e1gina web, quieres presentar una nueva l\u00ednea de productos o servicios, etc.? Explica qu\u00e9 quieres hacer, como lo quieres hacer y por qu\u00e9 lo quieres hacer. \u00bfTienes pensado contratar una transcreaci\u00f3n para todo el contenido o solo para los esl\u00f3ganes y banner publicitarios? Especialmente para la transcreaci\u00f3n de textos cortos es muy importante proporcionar el m\u00e1ximo contexto posible e indicar donde exactamente se mostrar\u00e1 el contenido o la campa\u00f1a de marketing, para poder transmitir el mensaje de forma eficiente.<\/p><h4>2. Identidad de marca<\/h4><p>Describe la identidad de tu marca. \u00bfC\u00f3mo defines tu empresa? \u00bfQu\u00e9 te diferencia de los dem\u00e1s? \u00bfC\u00f3mo quieres presentar tu empresa, marca y tus productos o servicios al p\u00fablico alem\u00e1n? Ten en cuenta que la marca define la identidad de tu negocio y que es totalmente necesario crear las bases de la estrategia para la comunicaci\u00f3n y los contenidos. La identidad de marca da forma a la historia que la empresa cuenta sobre sus productos o servicios a sus clientes \u2013 es un tema recurrente, que acabar\u00e1 creando conciencia de marca en el nuevo mercado.<\/p><h4>3. Voz y tono de marca<\/h4><p>Describe la personalidad de tu marca. \u00bfQu\u00e9 emociones quiere provocar en tu audiencia? \u00bfVas a tutear a tus clientes en alem\u00e1n o prefieres tratarlos de usted? Especialmente esta pregunta no se deber\u00eda tomar a la ligera: El lenguaje del marketing en Alemania est\u00e1 en plena transici\u00f3n del usted al t\u00fa, as\u00ed que no hay ninguna respuesta est\u00e1ndar a esta pregunta. Para tomar una decisi\u00f3n fundada, hay que tener en cuenta sobre todo el tono de la marca y el p\u00fablico objetivo, pero tambi\u00e9n otros aspectos, como por ejemplo el tipo de canal de marketing.<\/p><p>Piensa en la voz de tu marca y decide si quieres que suene seria, segura, formal o m\u00e1s bien desenfadado, glamurosa, juguetona, atractiva, creativa, etc.<\/p><h4>4. P\u00fablico objetivo<\/h4><p>Es muy importante que sepas exactamente qui\u00e9n es tu p\u00fablico objetivo. Para atraer la atenci\u00f3n y seducir a tu audiencia tienes que emplear el lenguaje correcto. Si no lo haces, corres el riesgo de que pierdan el inter\u00e9s en pocos segundos y consumen contenido de tu competencia, porque les parece m\u00e1s atractivo. A la hora de describir el perfil de tu p\u00fablico objetivo, recu\u00e9rdate de incluir informaci\u00f3n detallada sobre su rango de edad, identidad de g\u00e9nero, intereses, actividad profesional, poder adquisitivo, lugar de residencia, aspectos socio-culturales etc. Una descripci\u00f3n del p\u00fablico objetivo como \u00abposibles clientes alemanes, que visitan nuestra p\u00e1gina web\u00bb, no aporta la informaci\u00f3n necesaria para una transcreaci\u00f3n que transmita tu mensaje de marketing de forma efectiva.<\/p><h4>5. Mercado meta<\/h4><p>\u00bfPor qu\u00e9 quieres vender en Alemania y cu\u00e1les son tus expectaciones? Comparte cualquier informaci\u00f3n que se debe de tener en cuenta para la transcreaci\u00f3n, como aspectos legales, palabras concretas que no se pueden utilizar o informaci\u00f3n espec\u00edfica que tiene que estar incluida en la descripci\u00f3n de ciertos productos. Ten en cuenta que a veces los contenidos en el idioma de origen no son conformes con las leyes del pa\u00eds al que se quiere expandir o no cumplen con los requisitos de este nuevo mercado. Por \u00faltimo, aunque no por ello menos importante, indica al menos tres de tus competidores m\u00e1s grandes en Alemania.<\/p><h4>6. Descripci\u00f3n de tus productos o servicios<\/h4><p>Por favor facil\u00edtame una descripci\u00f3n detallada de tus productos o servicios, as\u00ed como im\u00e1genes, si no estuvieran disponibles online.<\/p><p><strong><span><\/span><\/strong><\/p><p>Antes de empezar una transcreaci\u00f3n, el traductor necesita estar familiarizado con lo que quieres vender. Si adem\u00e1s dispones de una lista actualizada de palabras claves en alem\u00e1n ser\u00eda de gran ayuda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54784a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54784a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53aadefb\" data-id=\"53aadefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c478707 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c478707\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7f7a3c3\" data-id=\"7f7a3c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3266d39b elementor-widget elementor-widget-image\" data-id=\"3266d39b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg\" class=\"attachment-medium_large size-medium_large wp-image-111\" alt=\"Jelena Morgan\" srcset=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg 200w, https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dc497a2\" data-id=\"7dc497a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b7fee7 elementor-widget elementor-widget-heading\" data-id=\"46b7fee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00a1Hola!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ac3a6 elementor-widget elementor-widget-text-editor\" data-id=\"1b8ac3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si quieres contactarme, me puedes mandar un mensaje usando el formulario de contacto o escribir directamente un correo electr\u00f3nico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-13d8da88\" data-id=\"13d8da88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7028bf73 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7028bf73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/es\/jelena\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MANDAR UN MENSAJE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c067499 elementor-widget elementor-widget-text-editor\" data-id=\"3c067499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>O env\u00eda un e-mail a:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f62950 elementor-widget elementor-widget-text-editor\" data-id=\"62f62950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline\">info@jelenamorgan.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Home What I offer Transcreation Transcreation Brief Brief for a Successful Transcreation Project For professionals, the essence of a transcreation project is to understand your company, the product or service you want to market, and the target audience, so that they can deliver the content that will meet your needs, seduce your target groups, and [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":718,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-799","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transcreation Brief - Jelena Morgan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/transcreation\/brief\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transcreation Brief - Jelena Morgan\" \/>\n<meta property=\"og:description\" content=\"Home What I offer Transcreation Transcreation Brief Brief for a Successful Transcreation Project For professionals, the essence of a transcreation project is to understand your company, the product or service you want to market, and the target audience, so that they can deliver the content that will meet your needs, seduce your target groups, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jelenamorgan.com\/es\/servicios-traduccion\/transcreation\/brief\/\" \/>\n<meta property=\"og:site_name\" content=\"Jelena Morgan\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T08:51:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jelenamorgan.com\/wp-content\/uploads\/2022\/04\/jelena-headshot.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" 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